Source: https://old.reddit.com/r/apolloapp/comments/14dy74b/boycotting_advertisers_has_forced_changes_at
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It seems obvious at this point that Reddit and their CEO do not care about how we feel. They’ve doubled down, tripled down, and quadrupled down.
I think there’s only one recourse remaining: Tell Reddit’s advertisers we will not be buying their products or services as long as they’re providing financial support to Reddit.
I’ve compiled a list of the advertisers I see the most frequently, and included their contact information when I could find it. Sometimes it’s email addresses, sometimes it’s contact forms. Sometimes their customer service is intentionally obscured, and I wasn’t able to locate anything.
Here’s what I’d suggest — write a brief message along these lines:
Hello, I’ve noticed your company advertises regularly on Reddit. As you may be aware, Reddit has suddenly decided to change its business practices, charging exorbitant amounts to app developers, which will have wide-reaching consequences for many, including those with disabilities.
There was no attempt to even give developers an opportunity to switch to a paid system, or to implement your ads into their apps.
Furthermore, Reddit’s CEO has been extremely dishonest through this process, insulting both app developers and the users who provide 100 percent of the content and moderation to their site.
I will not be using your products or services as long as you continue to provide financial support to Reddit.
Please feel free to add to, or change the list of advertisers and contact information.
Now, I’m sure many will be pessimistic about this, but keep in mind that advertiser boycotts had massive impacts on Fox News in the past. They’re directly or indirectly led to changes with hosts like Glenn Beck, Bill O’Reilly, and Tucker Carlson; there’s a reason the advertisers for some of their top shows tend to be companies like My Pillow.
THE LIST
Best Buy: https://www.bestbuy.com/contact-us?contactOption=other
Microsoft: https://about.ads.microsoft.com/en-us/microsoft-advertising-support
Max Rewards: support@maxrewards.com
Apple: tcook@apple.com
Amazon: primary@amazon.com
Raid: https://contact.scjbrands.com/en-us
Nationwide: https://www.nationwide.com/personal/contact/online-form?language=en
US Army:
Cinemark: https://www.cinemark.com/about-cinemark/contact-us
Turo: https://turo.pissedconsumer.com/sendEmail.html?group=Customer Service
Toyota: https://support.toyota.com/s/questions-comments?language=en_US
Orbit: https://www.orbitgum.com/contact-help
Kellogg’s: https://www.kelloggs.com/en_US/contact-us.html
Brilliant Earth: https://www.brilliantearth.com/contact/
Logitech:
Commendable intentions, but I don’t think we can make a noticeable dent in… Best Buy, Microsoft, Apple, Amazon and the US fucking Army. Sorry guys.
So I work in marketing and have suggested ads on Reddit for a few campaigns in the past. We were very much on the fence (and ultimately decided against) specifically because Redditors can be very ad adverse. This might honestly be enough to tip the scale and get them to allocate the money elsewhere. Why spend where it might hurt instead of help.
Sure but the messages might just be enough for them to decide Reddit is no longer profitable enough.
Apple, a multi-trillion dollar company, when a few hundred redditors stop using their products for a week:
Don’t think it as boycoting these companies, cause that wouldn’t work.
But all it takes is one look at the news (on a very sad example, how target removed pride merch from their stores) to see it only takes a few loud voices complaining for some companies to shit themselves and adress the complaints. Right now, many of them are advertising in a protest / NSFW filled landscape… they may not take a liking to that.
Not with that attitude! :D