I’ve expressed wrongly. My intend was to refer the companies paying for the ad not the ones managng the ads. Also ROI wanted to refer to the return for the investment on ads. Edit: typo

I’m just waiting for the ads bubble to explore. There is very little real ROI. As a user, my eyes and mind are well training to avoid seeing any ad that traverses the adblocker, I never clic on any PROMOTED content nor on any link of the ad-top results. Always REJECT cookies I’ve the option. The advertising companies pay on what they believe I’m seeing, but on what I really see (and care). Just waiting for the day they realize and stop wasting money and disturbance.

I do recognize this post is mostly directed to redditors (include myself) but could sound more neutral not using reddit as example all the time. You can refer to a more neutral “web page”. Just a suggestion.