Does it?
user A uses their full bandwidth from 2am-4am when the network is empty then watches a 720p video at 5pm (or whenever the networks peak is).
User B watches an 8k video at 5pm and nothing at any other time.
UserB clearly contributes to congestion on the network more than user A despite user A using more data. Furthermore throttling user A does less to resolve the congestion than throttling user B.
IMO If the network needs to throttle then the people the most data at that instant in time need to be throttled and the network needs to start upgrading its infrastructure or amending its marketing materials.
Really the current internet model is a little weird, it should be pay to use with on and off peak hours the same as other utilities, and throttling should be seen as a major failure that needs immediate attention.
I live in a town with a university with a big urban planning program. You can definitely see the effects. While there are some quirks (more roundabouts on one street than most cities have total) it also has amazing biking infrastructure for north America and lately has been closing street to cars in the downtown core. It is very refreshing and a big part of why i live where I do. I just wish every city could get these planners is all, i hope that in a decade or so the now senior urban planners here will move on to other cities and spread the good ideas.