I don’t know why, given recent impressive developments, but I’ve always met thie idea that this is really happening with heavy skepticism and I still do. This is definitely the most concrete thing I’ve ever heard and I definitely don’t doubt companies would do this, I just… I don’t know, it’s hard to believe they really are.
One reason is it just seems like they’d be absolutely overwhelmed by useless data, it’s not like AI is cheap to run, and it’d be so hard to link a conversation that’s captured to a genuine sentiment and then to an ad connecting to that person and then a purchasing decision to that ad. This is scary for sure but it feels like this is more marketing hype to marketeers than a real thing.
Will be watching closely. I feel like this might actually be that bridge too far that the mainstream of society will demand action be taken against if it gets widely adopted and widely known. Even if it technically works and is provably effective to advertisers I think you’d need Google or Amazon to be the ones pulling it off and to have done so silently so we all just kinda assume they’re doing it but don’t know. If a company “starts” offering this service in a way the public can latch on to it would likely cause a massive backlash that would hopefully scupper such plans.
This along with much else that’s pointed out make the whole devices capturing audio to process keywords for ads all seem unlikely, but, one thing worth pointing out is that people do sell bad products that barely or even just plain old don’t do what they told their customers it would do. Someone could sell a listening to keywords to target ads solution to interested advertisers that just really sucks and is super shit at its job. From the device user’s standpoint it’d be a small comfort to know the device was listening to your conversations but also really sucked at it and often thought you were saying something totally different to what you said but I’d still be greatly dismayed that they were attempting, albeit poorly, to listen to my conversations.