If that happens I’m going to see it as an opportunity to go no-social media for a year. I’ve done this with other things, for example not buying clothes for a year, and my habits have changed permanently with each exercise. I’m convinced that if you can do it for a year, it starts to become part of the fabric of who you are, and if that’s preferable you’re unlikely to backslide.

It depends on the growth curve. Right now it’s exponential, which means it will keep growing. When you see it stay linear for a while, it’ll probably start to flatten. At that point, it’s either big enough to stick or it’s not.