For the first, it can be women too. For misogyny it’s harder. But there is a trend currently to attract and radicalise women into conservatism too. The trad wives movement. I don’t remember the names but there are movement for spirituality and naturalism that are also linked to trad wives. That is also a slippery slope : first you hook them spirituality, and at the end you have JK Rowling who is an anti-trans activist.
Women and men are not in the same groups simply because conservatives are misogynistic so they like to separate men and women.
Overall it is a culture war lead by the far right.
Your mistake is to consider an election is a rational competition. It’s not. Not anymore, because medias make it impossible to know the truth. So it is more like a football match. People have the team they support, and for most nothing will change their mind because there’s too much propaganda. When almost everything is propaganda, you get to choose the reality you “prefer”.
So the point of the campaign is more about convincing people to vote in order to defeat the opposing team. Or to persuade the other team to concede.