How can we protect something we don’t understand and don’t value?
I’m not sure I agree with the concept that if you don’t understand something you don’t value it. Someone can value a walk in the park without understanding the names of the various plants etc. Don’t conflate accidental ignorance with willful ignorance.
I find it crazy that Black Ops, a series that’d surely sell gangbusters with minimal marketing thanks to word of mouth, gets a marketing budget bigger than the GDP of a small country. Yet a new IP that noone has heard of yet gets a far smaller budget. It seems completely back to front, to me.