

As the proud owner of a Santa Claus beard (though in color and texture, it’s more of a Grizzly Adams beard) I would say that the most important thing is to turn the care over to a professional. Just like your hair, don’t attempt to manage it yourself (beyond washing, combing and the like). Find a stylist who also does beards and go on a regular schedule and have them trim it and maintain it. And they’ll also be able to tell you if you need to do something special to care for it.
With any luck, it will kill google.
I don’t see how they can even pretend that it will do anything other than steal website traffic, since the exact point is to provide you with the information you would have gotten if you had gone to the website, leaving no reason to actually go to the website.
So painfully obviously, Google intends to steal the websites’ content in order to steal the websites’ traffic.
Which would seem to me to be grounds for class action lawsuits on behalf of the entire internet, which, if judged fairly, should bankrupt even that foul beast of a corporation.
And ironically enough, that would almost certainly “rejuvenate the internet.” As a matter of fact, I can’t think of a single thing that would do more to “rejuvenate the internet” than killing Google.