They just buy good ideas to monetize the shit out of them without giving users new features, and when the revneu stream dies, they kill the app and but the "next best thing".
Essentially, Google is killing creativity, expansion, usability and profitability for small companies just for the "ad revenue".
I'm de-googling as fast as I can.
This, I’ve just installed it this week and I think it’s better than Google (though I’m suspicious of the “free” service.