Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
No shit. How have they not figured this out 15 years ago when every DVD had non-skippable anti-piracy messages?
I thought it was sorted 35 years ago when they put the FBI warnings on VCR tapes.