For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I use it, because I have fibromyalgia. So it’s easier sometimes to just press the button on the kettle to makes some coffee. When I’m doing well, I always make Turkish coffee, since it feels like it makes me clearer way faster than other coffee does.