Why do companies advertise on YouTube when their ads are only used to annoy people into paid accounts? I never see anything, I am interested in.

  • foggy@lemmy.world
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    1 year ago

    People learning about your product or service is the big battle of commerce.

    At one end of the spectrum, you have a company like Sriracha, $0 spent on advertising. They had faith that word of mouth would suffice.

    At the other end of the spectrum, we have McDonald’s. McDonald’s was advertising on billboards in videogames, in the 2000s. Ask 1 billion people to name 5 burger joints.

    🤷‍♂️