Yeah, I see them as the Teenage Engineering for retro hw. They both have an Apple flavor to them: create a unique, highly polished designed, and use scarcity to sell the product.
As a small batch hw company, that's definitely the safer route to go, vs over-producing your niche product and then not being able to sell them all.
They let you get in line with a very clear delivery date when they can't meet demand, compared to basically everyone else who just has stock drops on and off.
I'm thinking apple from 15 years ago when they were first establishing this marketing strategy. The first few iphones were hard to get your hands on at launch, which is why people started lining up.
These days Apple has their manufacturing pipeline down and can accurately estimate, and mass produce to meet demand. Analogue and TE will probably never have enough demand to justify mass production of any of their products. So it behooves them to err on the side of scarcity.
Yeah, I see them as the Teenage Engineering for retro hw. They both have an Apple flavor to them: create a unique, highly polished designed, and use scarcity to sell the product.
As a small batch hw company, that's definitely the safer route to go, vs over-producing your niche product and then not being able to sell them all.
How does Apple use scarcity to sell products?
They let you get in line with a very clear delivery date when they can't meet demand, compared to basically everyone else who just has stock drops on and off.
I'm thinking apple from 15 years ago when they were first establishing this marketing strategy. The first few iphones were hard to get your hands on at launch, which is why people started lining up.
These days Apple has their manufacturing pipeline down and can accurately estimate, and mass produce to meet demand. Analogue and TE will probably never have enough demand to justify mass production of any of their products. So it behooves them to err on the side of scarcity.
Apple doesn't, teenage engineering does, and both teenage and analogue both belong to a distinctly apple flavored school of design