It varies quite a bit. People management, creating documentation, architecture, coding, problem solving etc. I make pretty broad jumps so it helps with resetting my focus to a new challenge. I’m a department head so it gives me some freedom in what I do. I still have the hyper focus days as well where I ignore everything but the task at hand but those are harder when you get into people management.
The search engine makes the rules for what they deem important in finding the correct results. SEO is the practice of optimising of a web site to best get your site on the top of the list. All the painful stories about grandmothers and long lost lovers at the top of recipes are to achieve better SEO and a good example of how SEO made the internet worse.